The aim is not to design a rigid “format” to be repeated in different conditions, but to define an outfitting mode based on two different levels of interventions.

The first design level concerns the existing shell of the premises, while the second defines the “furnishing items” for the functioning of the store.

The second level provides for the design of the display elements: the cash register, dressing rooms and other items necessary to the functioning of the store – through the use of a few basic material, such as: chipboard, waxed iron, mirror and plexiglass. The process of blending different materials allows putting together an image that, although it changes every time, manages to maintain a sequentiality and a recognizable and customized figurative coherence.